is able to forecast future sales and customer demand. The application excels statistical approach by using complex data analytics algorithms.
Future Sales Forecast
For any retailer it would be waste of a precious resources to overstock the storage or not to have enough amounts of particular products. Sales forecasting enables clever resource management helping retailers not just with their storage but also with planning budgets and costs, promotion activities, etc.
High Accuracy Forecast
High sales forecast accuracy is crucial and A4E` applications often exceed 95%. Such accuracy level is achieved via mathematical modelling utilized in cloud computing. The powerful engine behind the sales forecasting apps is able to determine the impact of particular product sales created by the sales of other product or product groups. A4Retail also project the impact of the weather, consumer trends, holidays, etc. to its sales forecasts.
A4Retail is able to detect recurring customers behavior on daily, weekly, monthly, and yearly basis. This is called “seasonality”. One example of ‘seasonality’ is increased demand for ice-cream on hot days or growth in fuel consumption during the holiday season. A4E`s sales forecasting apps are capable to detect even unknown and unexpected recurring behaviors.
Weather Sensitive Algorithm
Retail business is affected by weather. A4Retail rely not just on measurable indicators as temperatures, humidity, windiness, cloudiness but also the speed of their change. For instance, warmer end of spring means better than average sales for bathing shorts.
Not matter of the type of the holiday - bank holidays, vacations, and major religious celebrations, a4Retail is able to calculate their impact on future sales. For instance, there are holidays which naturally leads to more customer traffic at the store which is accordingly impacting the sales performance.
Marketing Campaigns Impact
If currently, a marketing campaign is running, A4Retail app will show its impact on the sales forecast. For instance, a campaign focused on grills will affect not just grills` sales but also all of the products related to them. The app is able to project the overall performance of planned marketing campaign.
Our API allows seamless integration with your ERP/POS/CRM systems and BI solutions. This allows us to deliver our forecasts to where they are needed - in your warehouse and supply systems - avoiding menial and error-prone human interaction.