Archives / 2019 / July
  • Announcing our new Microsoft AppSource Marketing Resources Guide

    Whether you are new to Microsoft's commercial marketplace or have had a listing for years, you're probably wondering how to get more and higher quality leads. Our goal is to to empower you to be as successful as possible in your demand generation efforts through Microsoft AppSource. As such, we have built a number of resources that Microsoft provides to publishers via Smart Partner Marketing and Marketplace Rewards, but it can be difficult to know where to start. As such, we recently released a Microsoft AppSource and Azure Marketplace Marketing Resources Guide to serve as the simplified starting point for marketing your app and/or service.  Download it it now to begin improving your lead quality and demand generation efforts.

    This new resources guide sits as part of the Microsoft AppSource and Azure Marketplace Publisher Toolkit on the Partner Network website, and is part of Marketplace Rewards. Here you can learn about the resources provided to you within the toolkit and how to best use them.

    The resourcess guide provides a link to the commercial marketplace FAQs, which is meant to help those new to Microsoft AppSource understand the markteplace. Next, you'll find a link to the high-level overview of the marketing best practice guide -- covering information from optimizing your listing to reporting and analysis. There is also a section dedicated to help you leverage the "Available on" badge, which partners use to point potential customers from promotions and/or landing pages to their respective listings on Microsoft AppSource. There are also links to two whitepapers, the first focusing on connecting to your CRM and the second on leveraging test drives. Finally, the document concludes with four next steps that you should take to take your marketing to the next level.

    Take a look.  Talk to your marketing teams about where you can optimize your demand gen campaigns.  Then let me know how it goes.  I would also welcome suggestions for additional resources.

  • Announcing new investments in Microsoft AppSource

    Over the past several days we have shared details of several new investments in Microsoft AppSource at our global conference, Microsoft Inspire. For those of you unable to attend, I thought I would give you highlights.  We’ve heard your feedback and are responding by continuing to build out an intuitive marketplace that enables customers to buy confidently, meet evolving business needs, and get more done. Let me highlight just a few of these investments below.