Integrate diverse data sets so you can measure areas of growth, predict the future and take action.
Reimagine your approach to data.
Nielsen Connect is the first of its kind open technology platform. Powered by Microsoft Azure, it propels foundational products and bespoke solutions into a technology-enabled software and data-as-a-service business model. More than a stand-alone platform, but a multifaceted tool that encompasses the widest range of data, predictive analytics and user-based applications from Nielsen and a rapidly expanding group of Connected Partners.
Users at different levels of technical capability, from casual business users to data scientists, now have access to granular data in self-serve applications, allowing them to gain faster insights for their specific business needs.
This platform will not only help our clients make better and faster decisions, but permanently disrupt the landscape of market measurement.