Are you taking ownership of app discovery and deployment? Most users do.

The secret to productivity frequently comes down to having the right tools for the job. Properly equipped, you and your employees are empowered to help meet and exceed your company's business goals. And thanks to cloud computing, they now have access to a wealth of apps at their disposal to help.

Having grown accustomed to downloading apps for personal use, many employees are also deploying "shadow IT" business apps that can assist them in accomplishing more at work. And who's to blame them? With cloud-based apps, they can more easily identify and use the apps that best meet their needs.

A study conducted in April 2017 by Forrester Consulting on behalf of Microsoft found that 54 percent of employees surveyed are actively seeking new ways to discover, try, and deploy apps—and 46 percent experiment with trial versions before making their decision.

Business leaders are well aware of this development, with nearly half of survey respondents (47 percent) acknowledging that the cloud has changed how employees acquire business apps. But they also recognize potential risks of this self-serve approach. The question is: What to do about it?

One solution is an app marketplace. If you aren't already using one in your workplace, then you may have fallen behind. Left unchecked, employees will continue seeking out apps on their own, so it's up to business leaders to guide their decisions about which apps to use.

With app marketplaces like Microsoft AppSource, employees can search for apps that work with technology you already use and are tailored to their role or industry, then take a free trial to decide whether it is a fit for them.

For more insight on the value of application marketplaces for your business, download the entire study "Embrace a Business Application Marketplace to Drive Business Results."

Check back here for more blogs delving into Forrester's findings, and take a moment to explore AppSource and find the right apps for your business needs.