Thinking back on our annual partner event, Microsoft Inspire, I realized that we talked a lot about the new investments in Microsoft AppSource and the commercial marketplace platform. But, what I really enjoyed was speaking with partners about the ways we are helping them build on their go-to-market success stories through our new benefits and rewards program, Marketplace Rewards. I will be sharing those stories in the next few weeks, from publishers like Contract Zen and Crossware. But today, I wanted to give insight into our new program aimed at helping publishers get the most out of their investment in Microsoft AppSource and Azure Marketplace.
Microsoft AppSource and Azure Marketplace depend on the success of our publishers. As such, we believe that as publishers engage more in our commercial marketplace, they should get more back.
All offers listed on Microsoft AppSource can take advantage of benefits right out of the gate, and from there unlock more depending on the kinds of publishing options they choose. Simply listing on AppSource gets you launch support and lead management, and with a trial, BYOL, and Transact offers you can unlock benefits like social promotion, rapid application deployment, inclusion on Microsoft price list, consolidated customer billing and standard contracts. No matter how you choose to publish there is value at every level.
As your solution draws in more revenue, you’ll unlock more momentum with a choice of new benefits like demand gen, co-sell, lead development, and sales enablement.
Let me know what you think and how we can improve the buying and selling experience in Microsoft AppSource by reaching out to @MSFTAppSource.