According to Dale Hagemeyer of the Promotion Optimization Institute, consumer goods companies today are in the midst of a perfect storm: a convergence of trends and challenges that are hindering their performance on store shelves.
The good news is there are a number of ways retailers and manufacturers alike can increase their capabilities in the marketplace and do better — from embracing analytics that facilitate smarter decisions to empowering field sales personnel with tools and information so they can be more effective.
Earlier this week the Microsoft Enterprise team hosted a webinar featuring noted industry expert Hagemeyer along with Microsoft Industry Director Nina Lund and Joe Bellini, CEO of AFS Technologies — whose AFS Retail Execution and AFS POP Retail Execution apps are listed on Microsoft AppSource.
The session features thoughtful analysis of why companies are struggling for ways to embrace retail execution at the store level in the age of e-commerce, along with a lively Q&A session hosted by Lund and Bellini. The webinar is now available on demand, so if these issues sound familiar, we invite you to take a look and learn how companies can improve performance, do better with promotions and be more efficient overall.