This rapid proof of concept will activate Customer Insights and Azure storage, stage customer data for use in Customer Insights, customer segmentation and customer profiles for analytics and export.
To grow online customer relationships at scale, Customer Insights can unify the enterprise’s customer data into rich profiles that support personalized messaging across digital channels and direct interactions.
RSM’s Customer Insights Quick Start focuses on design of customer segmentation, automated triggers and builds out Customer Insights using data exports from your source systems. Customer segments are defined and ready to export to destination systems. Results are demonstrated with a roadmap for real-time data connectivity, AI and third party data enrichment.