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Pobuca Loyalty


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Pobuca Loyalty

Pobuca Loyalty is a Customer Engagement & Loyalty platform (fully embedded within Dynamics 365) for retailers and brands.

In a nutshell, Pobuca Loyalty helps you: 

Build customer engagement and loyalty

Map your customers' journey, engage with them in all sales and marketing channels, reward loyalty and predict future buying behaviors

Get to know your customers

Get a 360o view of customer profiles based on all stages of the customer journey. Gather and consolidate diverse high-volume data, such as demographics, transactions, campaign interactions, online behavior and more, into a single customer view.

Increase engagement

Target the right customer with the right message at the right time via personalized campaigns. Choose the best channel - email, text message, push notification & Chat Bot - craft your campaign and gain insights into its effectiveness via detailed reports.

Boost loyalty

Implement your loyalty strategy end-to-end according to your own business needs. Offer incentives, such as ‘extra points’ or ‘refer a friend’ and reward your loyal customers, for both sales actions and marketing interactions, with digital coupons, discounts and gifts.

Gain Insights & Predict Patterns

Review the progress of your marketing strategy through important KPIs. Gain insights into campaign execution, personalized website analytics and survey statistics. Take advantage of our machine-learning algorithms that score and segment customers to maximize their experience throughout the customer journey. Predict customers’ next steps and fine-tune future actions to achieve your goals.

Pobuca Loyalty & CRM

Pobuca Loyalty is an add-on onto Microsoft dynamics 365 (CRM). Pobuca Loyalty integrates into Microsoft Dynamics CRM ensuring its smooth coexistence with existing CRM customizations. All marketing data are stored into Dynamics CRM entities and can be used in reports, advanced find views, workflows and other Dynamics CRM processes.