Dynamics 365 Sales (CRM) featured by Power BI Embedded and Azure ML services to enhance your trade promotion, sales volumes and margins. App provides with end-to-end KAM -> Sales Operations -> Revenue & Profit planning capabilities. Allows to smartly manage trade relationships and spendings with real-time KPI forecasting 18 months ahead. Following intellectual assistants included :
- AI Sales prediction. Predicting quarter volumes by brand and forecast unit (retail chain/territory) with 85%+ accuracy versus targets as a reference point for planning promotions
- Promo adviser. Calculate the optimal trade promotion volume, discounts and other spendings based on the elasticity of SKU/brand/chain, mechanic, periods, off-investments, after promo effect etc.
- Promo wizard. Plan your promotions as you go keeping the sales, investment and profits forecasts up-to-date real-time
- Promo analyzer. Control volumes, ROI and profit margins comparing baseline and promo scenarios from SKU/client/territory level to the whole business.
- Promo approval. Keep up-to-date promotion calendar with flexi and fast approval, guidelines and targets achievement control. Act faster then competitors
- What If analysis. Analyze your business forecast, interdependent performance indicators, opportunities and promo demand risks using the what-if approach
- Revenue/P&L real-time forecasting. Automatically update your P&L forecasts following changes in trading/contractual terms, grow factors such as number of sales outlets, client’s category size, etc.
- Target listing management. Keep up-to-date your target listings - add new items, remove items, change listing/delisting dates and get your forecast updated accordingly
- Sales target management. Set and update targets for the key performance indicators using the up-down scenario planning approach
- Teams collaboration. Build end-to-end real time communication between teams to update promotions and demand forecasts
- Social AI insight. Support promotions in social networks, involve consumers and get real time feedback. Get brand awareness analytics vs actual sales and promotions performed

Trade Promotion & Profitability Management

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