ArcGIS Maps for Power BI provides you with the ability to build beautiful maps using your data within Microsoft Power BI. Using it is simple: It ships in the box, so just click the icon within Power BI and start mapping. You can also access Esri's global demographic data and basemaps. If your organization doesn't have location data, you can easily location enable your tabular business data or geocode and then combine it with Esri's global data for greater context. ArcGIS Maps for Power BI also supports connecting to ArcGIS Online and ArcGIS Enterprise. This means that you can easily use your organizational GIS data in Power BI dashboards and reports and distribute it across your organization.

o   Access esri-curated and your ArcGIS organization custom base maps  

o   Geocode 10,000 points per map with no monthly limits

o   Tap into esri-curated US and global demographic information 

o   Integrate maps and layers created within your ArcGIS Online or Enterprise organization with other business data within Power BI 

o   Add multiple reference layers on a map for better analysis