Global Product Authentication Service

Micro Focus GPAS is an innovative and comprehensive cloud‐based Brand Protection, Track & Trace and Consumer Engagement Service that drives business value by addressing problems and challenges that organizations face when operating within global markets.

Since its creation in 2009, GPAS has become the global standard to solving counterfeit, grey market and supply chain challenges surrounding the manufacture and distribution of finished goods. GPAS today protects some of the world largest and innovative brands across a variety of market sectors including Food & Beverage, Pharmaceutical, Nutraceutical, FMCG, Apparel, Electronics and CPG to name a few.

Key Capabilities

• GPAS Serialization Services – Integration with our client’s existing vendors or manufacturers to supply crypto‐graphically secure serial codes or integration with our client’s 3rd party existing serialization processes, to uniquely mark and identify a product.
• GPAS Traceability Services – Mapping of our client’s value chain & all the product/shipment changes of custody, business processes & traceability events, securely recording all event and product attribute data within the GPAS DB on behalf of our client.
• GPAS Supply Chain Mgmt. & Visualization services – Extends the visibility of our client’s supply chain beyond the current ERP “Closed Supply Chain” view.
• GPAS Business intelligence and Analytics Services – Enables data collection across the value chain and “puts the data to work” for business intelligence reporting for actionable analytics and alerts.