Customer Journey Analytics

Autor: Adobe

Customer Journey Analytics (CJA) allows you to rapidly analyze cross-channel interactions in AEP.

Customer Journey Analytics enables organizations to empower anyone responsible for the customer experience to visualize the customer journey in full context, across all data channels, to discover omnichannel insights in real time – enabling them to influence the micro-moments that constitute experiences. CJA runs on Azure and offers quick time to value, deep omnichannel insight generation, precise segmentation, and is accessible to novice users with curated workflows and drag-and-drop UX.

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