Govern and grow your digital brand footprint by managing any product and content, from any source, in any format.

Many enterprises are using Digital Asset Management (DAM) as the content hub for their marketing and customer experience operations. It is a storage house.

Aprimo does so much more. Built exclusively on Microsoft Azure, Aprimo DAM enables marketers, creatives, agencies, and merchants to collaborate on the creation and approval of content and drives brand experiences across channels and regions.

Key Advantages and Features:

Single version of truth

Manage all content types, including text, image, and video
Give global marketing, commerce, and sales easy access to on-brand content
Easily allow business users to find and share content
AI-driven auto-tagging
Proven enterprise, global scale with high performance

Content enrichment

Enable omni-channel content strategies to drive personalized brand stories
Easily re-purpose content across global campaigns to ensure consistency and lower content recreation costs
Localize, translate and personalize content

Creative and marketing collaboration

Marketers, creatives, and agencies can easily collaborate to review and approve content
Business process alignment – structured workflows help standardize processes
Content and brand governance – ensure content is always current and on-brand
Manage digital rights, lowering costs associated with content misuse

Forge 360° product experiences

Provide global product insights by managing catalogs, relationships and content associations
Visualize all product content - provide a single place for merchants to unify product attributes with product content
Allow merchandisers and marketers to work together for global launches and campaigns
Product Enrichment Workbench - the go-to-place where product data meets creative content

Content distribution and delivery

Easily distribute approved, on-brand content to channel partners
Portal for easy access - give marketers, agencies, and channel partners on-demand access to content
Easily link into delivery systems like web CMS, commerce platforms, and campaign management, to ensure consistent omni-channel experiences
Gain view into download and upload statistics, to better understand content performance

Aprimo Digital Asset Management

Autor: Aprimo