Better analyze marketing and spend performance.

Old budget habits just don’t cut it anymore for today’s marketers, constantly under pressure to achieve more with less. Aprimo Plan & Spend offers a single view into global marketing spend and expenses, increasing productivity and decreasing project review cycle time.

Aprimo Plan & Spend enables marketing leaders to manage and track spending, improve financial reporting and prove ROI to justify marketing spend. Exclusively built on Microsoft Azure, it provides true alignment between marketing plans, spend strategies, objectives and results. Eliminate spreadsheets and compliance risk while reducing manual efforts in marketing spend management.

Key Advantages and Features:

Agile Marketing Planning

Suggest, manage, and approve marketing proposals in real time
Establish critical marketing priorities
Create detailed marketing plans
Track marketing goals
Align marketing budgets with corporate budgets

Budgeting, forecasting and spend management

Enable multiple views into budgets
Easily roll-up projected forecasts
Control, assign, adjust, and transfer budgets
Track all invoices, budgetary commitments, and actuals
Enable real-time accounting adjustments and multi-currency management

Offer management

Centrally manage offers and incentives to be leveraged across promotions and channels, including expiration
Assign offers to specific marketing activities
Estimate total costs, revenue, and ROI
View highest-performing offers
Integrate to marketing execution systems

Vendor management

Central repository to view and organize vendor relationships
Manage all vendor history, including past information, relationship histories, RFPs, and quotes
Prioritize preferred vendors
Simplify the vendor selection and onboarding process
Ensure your vendors are company-certified

Reporting and performance optimization

360-degree views into marketing metrics
Enable executive insight into real-time budget status and forecasts
Business Intelligence capabilities allow you to slice and dice data

Aprimo Plan & Spend

Autor: Aprimo