Autor: Fenestra Holdings Ltd
Making sense of digital advertising
Fenestra delivers a configurable, secure platform and transparent data ecosystem to record, verify and optimise financial transactions throughout the programmatic media supply-chain.
Fenestra operates as a full stack service provider offering a Software as a Service (SaaS) solution that sits upon distributed ledger technology (DLT). We capture granular financial transaction data to establish an immutable, verified data resource to inform optimisation decisioning from verified data. By following advertiser’s media spend we identify the key participants in the media supply chain. Through Supply Path Optimisation we assist brands to identify efficient and transparent routes to inventory that lead to optimal campaign outcomes and Publishers to maximise Working Media conversion thus increasing their revenue. Having better data, enables better decisions. The improvement in ROI in turn supports greater investment through programmatic channels and growth in the overall market.
Better, more trusting relationships with suppliers allows for the free flow of feedback, ideas and innovation. Over time, through continuous improvement this creates a more streamlined, effective supply chain that will have a positive impact on the advertiser’s and publisher’s business.