Personalization through Proximity, Identity, and Context powering mobile engagement & marketing data
Transform your Physical Space into a Competitive Digital Advantage h2>Omnichannel marketing often fails when it comes to in-store personalization, sales attribution and a comprehensive understanding of customer profiles. Footmarks gives instant context to in-store visits, creates a cycle of value from offline to online, and can dramatically improve ROI on omnichannel ad spend. Connect Footmarks to your data warehouses & see a 19% lift in activation rates on offers from in-app notifications. In the challenging modern retail environment, you need to bridge online context with in-store experience to compete. You need the Footmarks SmartConnect® platform.
Capture Contextual Customer Data: Footmarks connects real-world proximity data to online shopping & browsing history. Retailers get the full picture of a customer’s behavior.
Personalized Omnichannel Messaging: With the complete picture of a customer’s online and store visit, send personalized in-app product notifications based on persona, interest and intent.
Build a Powerful Proximity Solution: Plug & play APIs, simple beacon fleet management, and clear, easy to understand dashboard add value, not complexity.
Understand Omnichannel Attribution: See what action drove in-store purchases. Capture data on showrooming and convert browsing visitors to sales with targeted messages.
Create 360 Degree Personas: Advertise to customers based on interest and intent extracted from their in-store journey. Save money & boost ad ROI.
Engage & Delight: Identify VIPs when they enter your store; notify back office staff when wait times increase at registers; measure & increase customer satisfaction scores.