Project Objective

Entry-level Machine Learning on B2C Customer Segmentation Analysis

Our project objective is to let potential customers have a prelim taste of what machine learning can do. This machine learning customer analysis platform will take a small amount of transactional data (size like an SME retail data) to extract identifiable patterns from existing customers vs new customers' sales trends.

The outcome of the ML Solution

Machine Learning for Customer Segmentation

Repeat customer & New purchaser
High, Medium & Low Spender based on total average purchase volume of total customer
Demographic (Gender, Age Group)
Purchase behavior (Shop Location, Product)

Data Analysis for the Sales Performance

KPIs for reviewing the latest sales amount, no. of transaction & no. of new member
Past 3 months sales trend and coming 3 months sales prediction
Sales distribution by shops
Sales distribution by age group
Top 10 product trend by sale amount & unit sold
User Acquisition Measure by Monthly Retention Rate
Customer Retention Scoring by ratio monthly
Basket Analysis (1-month free trial)

#ML #MachineLearning #AI #ArtificialIntelligence #DataAnalyticsJourney

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Autor: Leading Edge Group Limited