Autor: Lectra

Building customer intimacy through on-demand production in Fashion

Modern consumers are now trendsetters, and not trend followers. They are defining the customer value propositions of products and services for fashion companies.
It's time to fuel the supply chain with precise consumer data to develop powerful products for them at the right time and sell them effectively through the right channels.
Fashion companies must transition from the traditional push supply chain to a demand-driven one. The on-demand model, by bringing businesses closer to the consumer, is the way to do so.

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