Business Analytics

Autor: Northern Data(Pty)Ltd

The Journey of Understanding and Benefiting from your Data

One of the most used buzzwords these days has gotto be 'analytics'.
With the internet and technology constantly changing and evolving, analytics has never been more important than now. And while data is great, it is what gets done with it that can make or break a business.
This is where Business Analytics comes in.
It is the combination of skills, technologies, and practices used to examine an organisation's data to gain insights and make data-driven decisions using statistical analysis.
The goal is to narrow down which datasets are useful or not, and which of these sets can increase revenue, productivity, and efficiency.

How will Business Analytics benefit your Organisation?
- Improves performance by giving businesses a clear picture of what is and isn’t working.
- Provides faster and more accurate decisions.
- Minimizes risks as it helps a business make the right choices regarding consumer behavior, trends, and performance.
- Inspires change and innovation by answering questions about the consumer.
- Boost customer retention rate and profitability through sales (cross or up).
- Achieve a seamless customer experience across various channels, products, and lifecycle.
- Develop new products based on the performance of existing products, market reach, and demand.
- Launch fruitful loyalty programs.

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