Sef Data Attribution
Autor: Sef Digital LLC
Evaluation of marketing effectiveness and calculation of the profitability of the company
With SEF, you can:
- Understand the profitability of each individual direction.
- Understand which of the funnel steps need to be improved in order to stop draining the enterprise budget
- Understand how I can earn as much by investing a smaller amount in the direction
- Understand how I can increase the amount of revenue without investing additional investments.
- Understand what extra income I lose because of a limited budget.
Additionally, the technology will solve the following tasks:
- Returns are not taken into account;
- The buyer can be traced only to the application, respectively, the company does not understand the real revenue for the Republic of Kazakhstan;
- In cases when a user has extended e-commerce, only revenue is taken into account, no one knows the total profit through advertising channels;
- Do not take into account offline interaction with the client.