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Simple MRM - The Intelligent Marketing Platform

A new era of intelligent MRM to accelerate marketing growth. Simple.

Simple enables the world’s leading marketing teams to work smarter, faster and leaner. It transforms marketing planning to optimize workflow and productivity across Budgets, People, Brand and Content, improving return on investment and driving growth.

Simple’s upstream planning, orchestration and brand governance solution enables teams to create seamless, consistent brand experiences and manage them efficiently through the review process to maximise customer engagement across all touch points.

Simple allows teams to establish efficient standard operating procedures and workflows. This tailored view of your marketing department provides visibility across activities and outcomes, enabling teams to identify where to allocate investment for the best possible return and eliminate inefficient use of resources and time.

Built atop the Microsoft Power Platform, Simple combines in-depth knowledge of marketing operations with deep experience building on Azure and Dynamics 365, and Microsoft-certified Cloud Customer Relationship Management competency.

Simple’s intelligent marketing platform is able to leverage Azure Cognitive Services for artificial intelligence and machine learning to recommend playbooks to optimise future marketing activity.

Key Benefits and Features:


  • Centralised marketing calendar to plan, view and manage all activity, and record results for future budgeting and planning, creating a single source of truth for marketing
  • Customisable workflows to run marketing initiatives, assign work and brief creative teams
  • Review and approvals captured in one place, avoiding convoluted email trails, improving agency collaboration, and meeting all your brand governance requirements


  • Templates to capture, monitor and repeat effective workflows and onboard new team members, increasing capacity and speed to market
  • Digital asset library to facilitate cost-effective use and re-use of approved assets
  • Simple works seamlessly with Dynamics 365, Windows 365 and the Adobe Experience Cloud. Native integration with hundreds of 1st- and 3rd-party Microsoft-compatible apps enables Simple to be customised to drive your marketing process


  • Agile project management to support test-and-learn workflows
  • Build other tech into your processes and boost total martech adoption and ROI
  • Budget, agency and team activity data link internal resource allocation with campaign results, providing a complete picture of return on marketing investment and facilitating improved decision-making across the organisation.

Less complexity and more effective marketing? Get Simple!