Pointr Deep Location Platform
Pointr is a rapidly growing technology leader in helping large venues in retail, transport and industrial achieve digital transformation through combining indoor location intelligence with machine learning. Its proven Deep Location cloud platform provides actionable business intelligence for major customers such as Harrods, Gatwick Airport, Bosch and Virgin Trains among many others. Through harnessing large amounts of data and continuous learning, Pointr is poised to become the platform of choice in helping such bricks-and-mortar operators transform and compete in the digital age.
Pointr is not a beacon or sensor company. Unlike legacy offerings, which have grown bottom-up from often unreliable hardware location sensors (like beacons or Wi-Fi), Pointr is hardware agnostic and its highly scalable Deep Location solution has been developed top-down as a business intelligence and analytics platform. It combines the cloud (Microsoft Azure), smartphones (optional apps and SDKs for IOS and Android) and AR options in a topological hierarchy which can be overlaid on any indoor location sensing technology (including beacons) while increasing their positional and directional accuracy many fold through its patented technology. Deep Location platform can even collect sensor information without an app through its unique ‘Pointr of Presence’ module.