Data powered campaigns that increase sales and build customer relationships.
Customer expectations for relevant, real-time marketing are at an all time high, and brands who are able to deliver have an opportunity to gain market share and gain a competitive advantage.
Clutch Loyalty for Sales is for brands who want to unify data across systems and use it to improve engagement with marketing and loyalty campaigns. The opposite of a dated, one-size-fits-all approach, this app drives retention with communications and offers that cater to the unique motivations of each consumer.
The foundation of Clutch Loyalty for Sales is the real-time, two-way data transfer between Clutch and Microsoft Dynamics Dynamics CE. From there, this app supports a bidirectional sync of the Clutch SKU catalog and Dynamics Products and shares checkout and order details between systems for use in marketing. Finally, Dynamics Opportunities and Clutch campaigns are connected using the power of complete data to trigger relevant and timely campaigns that delight customers.
Key Features - See Everything in the Opportunities User Interface
- Manage referral relationship and provide incentives or rewards via linked referral contacts
- Execute campaigns that are unified across Dynamics CE and Finance & Operations, along with external ecommerce and POS systems
- View loyalty campaign messages directly in the Opportunities UI via a smart widget
- See loyalty reward balance changes (i.e mutations from points to currency)
- Give loyalty rewards directly to customers via the contact screen
- Automatically execute when opportunity is 'won'
The Clutch Loyalty for Sales app can also function as a stand alone connector for data coming from an outside ecommerce or POS system, with Clutch receiving the information and passing it along to Dataverse. This benefits users who have marketing or data systems not currently connected to Dynamics CE.
Customers are motivated by different things. Some respond to price, others value experience. Clutch Loyalty for Marketing works for any type of business with any type of customers because it is flexible and designed for customization. For those who are new to loyalty, there are tried and true campaigns and segments that can easily be deployed. For advanced marketers who want to create unique experiences, the sky is the limit.
- Drive Loyalty - Increase customer loyalty by uncovering deeper insights into what consumers value most.
- Change Behaviors - with data driven messaging and proven strategies for retention. Choose from pre-set or customizable programs and campaigns.
- Protect Margin - use discounts only when necessary. Instead, leverage dozens of non-promotional campaigns and reward types.
- Manage Churn - identify changes in behavior using machine learning. Quickly address churning or at risk customers while rewarding desired behaviors
- Improve Marketing ROI - Reward high value customers while reducing unnecessary marketing spend on customers who are likely to lapse and eventually churn
- Optimize Customer Lifetime Value - Target high LTV customers and encourage positive behaviors while reducing spend on customers who have low LTV
- Mitigate Loyalty Fraud - Reduce exposure and quickly identify fraudulent behaviors with machine learning detection models and real-time traffic observation for loyalty programs.
The Power of a Unified Approach
All businesses have unique and mission critical requirements for their data that should not be compromised by limitations in their marketing stack. Clutch loyalty for marketing makes it easy to onboard data. It has a mapping tool for customizing the different Clutch fields and Dynamics attributes that are included in the synchronization, along with default values to populate for fields that don’t exist on either side. It also includes an automated health check tool to assist in AppSource integration and Clutch onboarding.
Accelerate opportunities and increase engagement with Clutch Loyalty for Sales.
Learn more about Clutch Loyalty here (www.clutch.com)
Learn more about our full suite of Clutch Loyalty solutions for Microsoft Dynamics:
- Clutch Loyalty for Marketing
- Clutch Loyalty for Commerce
- Clutch Loyalty Insights