Customer Insights for Media: 2-Wk Proof of Concept


2 Week Customer Insights Proof of Concept (PoC) for Media Companies

Our 2-week Proof of Concept (PoC) offering is looking to help your organization to discover the possibilities of implementing a true Customer Data Platform (CDP) strategy. We will work on understanding what are the key elements you need to identify about your clients, and where all this information exists.

Our offering:

  • Discovery workshop session to understand where your key customer data indicators are, and what would entail to combine them into a single view, where you can identify the KPIs and metrics that are critical for your organization
  • A quick PoC deployment on a sandbox environment using a sample of your data for up to 2 sources, where you can discover the potential of a Microsoft Customer Insights implementation. This will include: • Sample data uploaded from up to 2 sources using Excel-based data sources • Configuration of basic customer profiles and measures using the data sources and data elements identified during the discovery workshop session • Configuration of a basic Power BI dashboard with up to 2 different views

Resources and pricing:

  • The engagement will include a Customer Insights Architect and a Media practice specialist.
  • Estimated cost is based on negotiated statement of work.

Auf einen Blick