The Observa platform delivers AI-directed human actions and real time insights. Brands use Observa to improve store execution and drive a higher ROI on marketing and sales efforts. Physical, in-store, marketing is being forced to compete and keep up with the flexibility of digital marketing. Brand managers are making critical spending decisions on information that is stale and incomplete. The lack of data
covering store execution results in marketing efforts with a negative ROI more than 70% of the time.
Observa delivers previously uncollectable, real-time analytics over in-store product merchandising and promotion execution. The platform ingests data and photos from Observa’s crowd, its customers’ employees, and store equipment. Observa produces reporting like the web analytics e-commerce has popularized. This flexible solution provides broad geographic reach and the AI technology yields insights with exceptional speed and accuracy.