Consumption Behavior Segmentation for Utilities

Wipro’s Data Discovery Platform (DDP) is an integrated platform, which accelerates ‘time-to-insight’ for an enterprise using pre-built industry apps that enable faster decision making, aided by advanced visualizations.

The Consumption Behaviour Segmentation app on DDP aims at demand side management. Demand side management is about offering incentives to groups of consumers to influence their consumption behavior, thereby helping providers to do better demand planning. The solution divides customers into measurable segments according to their usage behaviors to identify potential targets for Demand Side Management.

Key Benefits

• Detect peak hours of usage and alleviate congestion on the network
• Reduce Supply-side requirements by better consumption management