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Contactlab Marketing Cloud

Contactlab SpA

Helps you convert contacts to valuable customers, enhance your interactions with them reducing churn

Contactlab Marketing Cloud is the cloud platform that helps you significantly enhance your interactions with customers, increase their value and influence purchases. It supports you effectively through every stage of a contact’s life cycle and helps you convert them into valuable customers, while reducing churn. Contactlab Marketing Cloud is build on the following four pillars: Customer Data Platform (CDP), Marketing Automation, Multi-Channel campaigns manager and Analytics module for Business Analysis. To know and keep track of every contact’s history, it is important to collect and integrate all their data and keep it up-to-date. Then you need to make it immediately available and usable. With Contactlab Marketing Cloud, we help you create a unique customer profile for every contact, by registering and correlating data about every single interaction that takes place on your channels. To inspire your contacts, you have to interact with them according to their habits and expectations, then be ready immediately, when there is a dialogue opportunity. With Contactlab Marketing Cloud, you transform your communication strategies into automated customer journeys and quickly react to your contacts’ behavior, using every channel. Engage with your contacts in the most personalized way possible and create long lasting relationships through the Contactlab Marketing Cloud platform. By knowing their actions, habits and preferences, you can anticipate your contacts’ needs, then entice them with always relevant propositions that are focused precisely on their interests, through the channels they use, at just the right time. Because today, advanced personalization is not an option. It is what every contact simply expects from you. To be able to understand and use the huge and disparate range of data that brands have, a great deal of work is needed to synthesize all the information and make it accessible in a timely manner. Contactlab Marketing Cloud collects and processes all the data and makes it readily available to brands, enabling it to be interpreted and immediately translated into readily understandable graphics, which are easy to communicate and quickly accessible for decision making activities. Finally, privacy is of uttermost importance for us. Contactlab provides a platform that offers brands the functionality they will need during their compliance journey, if used appropriately. While the GDPR introduces stringent requirements that guarantee an individual’s right to privacy and regulate the use of their data, it also brings a company significant opportunities. For example, it enables you to enhance your customers’ brand experiences and perceptions, increasing the value of individual relationships as a result.
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