atma.io Connected Product Cloud

atma.io, connected product cloud by Avery Dennison: A platform that unlocks the power of connected products by assigning unique digital IDs to everyday items, providing unparalleled end-to-end transparency by tracking, storing, and managing all the events associated with each individual product — all the way from source to consumer and beyond, enabling circularity.

The atma.io platform includes:

• The atma.io modules which enable a set of use cases across different industries (apparel/footwear, food, FMCG, pharma, beauty, logistics) for the different business objectives of Brand Protection, Operational Excellence, and Consumer Engagement.

• The atma.io App Store for digital IDs with several front-end application partners already in the store.

• The atma.io Sandbox for brands and partners to build out use cases in an intuitive, self-service environment. The Sandbox will allow customers to discover the power of connected products within the atma.io ecosystem.

Use cases:

We have the widest suite of use cases in the market, covering the true end-to-end journey from raw materials to the consumer — and all the way back.

We’re industry-agnostic:

We cover a variety of different verticals and unlock the power of connected products in more industries, including FMCG. pharma and healthcare.

We are a "one-stop shop":

Combined with Avery Dennison’s progressive family of digital triggers, we are able to provide the label/trigger and offer the end-to-end software platform to create a truly connected product. Our digital triggers include UHF RFID, QR, NFC, and BLE (Bluetooth Low Energy) such as Wiliot. Avery Dennison is a Fortune 500 company and the world's largest RFID company. See our product portfolio on https://rfid.averydennison.com

Industrial market use cases

There are additional use cases for the industrial market such as parts tracking, product authentication, and anti-gray-market diversion.