Softtrends Marketing Connector synchronizes data between your marketing environment (such as Salesforce Marketing Cloud) and either a Postgres database or a MS SQL Database.
Marketing Connector can be used to:
Using Softtrends Marketing Connector, you can sync your Salesforce Marketing Cloud data extensions to a Postgres or SQL database and report against it, or create consumer analytics & marketing-driven applications…all using languages and frameworks supported by Azure. Whether you leverage Postgres or MS SQL, your marketing data can now become a first class citizen in your Azure applications.
Ingesting Marketing data into your Azure data lake allows you to gain new business insights, provide additional analytics to your users, and build new marketing-driven Azure applications. Enhanced Business Intelligence solutions, dashboards and reports can incorporate this new marketing data and drive line of business productivity.
You can create multiple connectors for sync data from database to Marketing Cloud and vice-versa. Sync can be performed on demand by clicking on a Sync button, or you can setup sync schedule with various pre-defined time frequency, or custom elapsed time.