https://store-images.s-microsoft.com/image/apps.16144.592c1502-2bf7-417f-9542-804aeec9caba.19d4b17d-e024-4efb-9323-e48670e06a4a.af628da4-9dcc-4183-855c-13c7acc9de82

Relations AI – PR Content Assistant

by SAROTA PR

Boost public relations workflows: localize press releases, refine text & generates great PR pitches.

Boost public relations workflows: localize press releases, refine text & generates great PR pitches.


Use latest AI Large Language Models to localize and refine press releases, generate compelling titles and pitches without leaving Microsoft Word. Combine the power of DeepL-based translation, Anthropic Claude Sonnet copywriting mastery and OpenAI GPT creativity all in one tool.

Relations AI – PR Content Assistant brings the power of advanced AI directly into Microsoft Word, helping communication teams work faster, smarter, and with higher quality.


What it does

  • Translate & Localize press releases and PR content in minutes, not hours, using state-of-the-art Large Language Models and DeepL.

  • Refine Text with actionable suggestions that preserve your agency’s editorial tone while eliminating repetitive errors.

  • Brainstorm Titles that capture journalist attention and increase open rates.

  • Draft PR Pitches directly into your email workflow – no context switching required.


Why it matters

  • Cut localization time by more than 75% – what used to take over 2.5 hours is now under 30 minutes.

  • Boost results – smarter headlines and email pitches increase open rates by at least3% in real-life campaigns.

  • Ensure quality – less manual polishing, stronger final content, seamless formatting preservation.

  • Great for junior communication adepts – it's like having a seasoned Public Relations specialist at your back.

  • Accelerate client approvals with instant reverse translation.

  • Stay in control with hand-picked edit suggestions and multiple refinement steps. No hallucinations allowed!


Key Features

  • Integrated side-by-side in Microsoft Word. No copy-pasting, no loss of formatting!

  • Powered by multiple leading LLMs (OpenAI GPT-5, Anthropic Claude 4, and more) + DeepL API for world-class localization and copywriting quality

  • Multi-language support: Work seamlessly in over a dozen languages, including English, French, German, Italian, Spanish, Arabic, Polish, Hungarian, Bulgarian, Czech, and Finnish – with more coming soon.

  • 100% internally developed and battle-tested by award-winning PR professionals of SAROTA PR, part of WorldCom Public Relations Group.


Relations AI was designed inside a communications agency, for communications professionals. It’s the fastest way to bring the benefits of generative AI into your daily PR workflow – without leaving Microsoft Word.

At a glance

https://store-images.s-microsoft.com/image/apps.11029.592c1502-2bf7-417f-9542-804aeec9caba.19d4b17d-e024-4efb-9323-e48670e06a4a.4e27a043-b286-42f4-997e-6eed4f490d66
https://store-images.s-microsoft.com/image/apps.60505.592c1502-2bf7-417f-9542-804aeec9caba.19d4b17d-e024-4efb-9323-e48670e06a4a.f99bfd5e-eebc-4b1a-aa94-36e0542498b1
https://store-images.s-microsoft.com/image/apps.9180.592c1502-2bf7-417f-9542-804aeec9caba.19d4b17d-e024-4efb-9323-e48670e06a4a.602cfbb2-b350-41e8-8246-c6d5b47747a6
https://store-images.s-microsoft.com/image/apps.34723.592c1502-2bf7-417f-9542-804aeec9caba.19d4b17d-e024-4efb-9323-e48670e06a4a.a7650426-b37c-4c2c-8faf-85de51796573
https://store-images.s-microsoft.com/image/apps.23407.592c1502-2bf7-417f-9542-804aeec9caba.19d4b17d-e024-4efb-9323-e48670e06a4a.cfbe7396-2677-4b38-b548-22be63928d94