Intelligent Customer Experiences with Azure Synapse and Dynamics 365 Customer Insights: 8 week POC


Truly understand your customers needs and preferences to deliver intelligent customer experiences.

In the new digital economy, customer data is the key competitive differentiator that drives market success. Yet while data is critical, many organizations are still stuck in outdated methods, processes, and technology. Companies that are not adapting are finding their revenue and growth precipitously eroding as data-savvy competitors offer more personalized experiences that customers expect.
It is important to ensure you truly know your customers' needs and preferences - Microsoft has brought together the combined power of Dynamics 365 Customer Insights and Azure Synapse Analytics to enable companies to unify customer data across all sources, gain a 360-degree view of customers, and unlock ML-driven insights to power personalized and memorable cross-channel experiences. Cognizant Microsoft Business Group provides the experience needed to rapidly implement the solution and help you capitalise and unlock the value within your customer data.
This solution empowers you to:

  • Ingest, unify and enrich your data with limitless scalability
  • Segment your data and perform identify resolution
  • Intelligently manage the customer lifecycle
  • Empower employees with AI powered insights

Take the next step to unify your data estate and power intelligent experiences - with this proof-of-concept engagement, we will help you to leverage this winning combination to unify your siloed data sources and derive insights that can power personalized experiences and processes.
Our Delivery Process:
  • Assess - Review the data environment and define business challenges and opportunities
  • Ingest Data - Connect with relevant customer databases across multiple sources, both on-premise and cloud, and import the data
  • Transform - Connect with Azure Synapse, integrated with Dynamics 365 Customer Insights, and automate data transformation using Spark and Python
  • Report - Create a Power BI dashboard and display the report to business users
  • Publish - Catalog the report and publish it in Azure Purview

  • Assessment report of your current environment
  • Customized proof-of-concept environment
  • Knowledge transfer to your team
  • Roadmap for moving from POC to final implementation

The engagement price and duration indicated are an estimate, commercials to be agreed based on client requirements and deliverables.

At a glance