The 2-day course is for Dynamics 365 users who want to learn how to configure marketing applications in Dynamics 365 environments
The aim of the course is to focus on the configuration of the Marketing applications in the Dynamics 365 environments needed to guide the growth of the business. It will go in depth on the lead’s management, module and marketing pages, the segmentation and on the messages of the e-mail marketing. All these elements are linked trough the interactive planning of the client’s journey and also include the event management.
Day 1: INTRODUCTION TO MICROSOFT DYNAMICS 365 clients and user access | entities | relationships | customer interactions | dashboard reporting with bi | marketing campaign | calendar | word and excel template FUNCTIONAL MAP PART I segment | e-mail | landing page
Day 2: FUNCTIONAL MAP PART II customer journeys | event management | lead and scoring models | linkedin lead gen | survey ADDITIONAL FEATURES data protection tools