Marketing campaigns are not only about what you say, but also when you say it. Effective campaigns driven by advanced analytics, systematically test and learn delivery timing to optimize click through rates and conversion rates.
The Microsoft Marketing Campaign Optimization solution is a combination of a Machine learning prediction model and an interactive visualization tool, PowerBI.
Marketing Campaign Optimization provides organizations:
The solution is available on SQL Server 2016 with R Services and HDInsight with Spark clusters.p>
For technical details, see solution template's Cortana Intelligence Gallery page