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Lead Assignment and Distribution Automation


Assign and Distribute Leads systematically using Round Robin Algorithm

Lead Assignment and Distribution Automation systematically assigns or distributes Leads generated through various sources to respective Dynamics 365 CRM users. It helps managers to allocate and distribute incoming leads and customer queries in an organized way ensuring fair distribution of workload within each team. Automated distribution and assignment improves efficiency resulting in higher sales and profit.

Lead Assignment and Distribution Automation is available for Dynamics 365 v9.x and above. It supports the following deployment models – On-Premises with IFD and Dynamics 365 Online.


  • Entity Support: Supports OOB as well as Custom Entities
  • Round Robin: Distribute Leads evenly among the team in a sequential pattern using Round Robin Algorithm
  • Capacity: Assign Leads depending upon the individual capacity of each user
  • Rules: Create multiple assignment rules for different selection criteria of the Leads
  • Existing Records: On demand assignment of existing Leads to users depending upon the assignment rules
  • Order: Set order for executing assignment rules to allot & distribute Leads as per your requirement
  • Dashboards: Monitor and analyze the number of Leads assigned to each team member with the help of Dashboards