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Content Quality & SEO Optimizer


3.8 (17)

Optimize your webcontent for readability, tone of voice and SEO.

With this add-in for Microsoft Word you will improve the quality of your (web)content.

Your webcontent will better match your target audience in terms of readability and tone of voice. Resulting in increased customer satisfaction and conversion. Next to that your content will be SEO friendly and will be better found in search engines like Bing, Google and Yandex, resulting in more traffic to your website.

It will help you make sure that:

Your text is at the right readability level. Making sure that the content is not too complex for your audience.

You are using the right tone-of-voice, eg. check and make sure that your content appeals more to women, men or general public

Your mail has the right sentiment

Your text has the right credibility level

Optimize your content for SEO

How it works

This add-in is powered by webtexttool. You will need a webtexttool account to use the add-in. You can create a free account at

After installing the add-in, you can login with your webtexttool credentials.

On any document you can enable the add-in from the ribbon bar.

Once activated, click on the “Analyse content” button

The suggestions will show you how to improve the content for SEO and content quality.

About webtexttool

With Webtexttool companies can monitor and improve all of their communications. This can be commercial content (eg. websites, brochures), transactional content (eg. emails), service content (eg. helpdesk chats / emails).

Webtexttool has scientifically proven algorithms that support content creators and content managers to create content that is always "first time right" for the specific channel and target group. This way the content is always first time right in terms of the customer journeys, compliance and other company standards.

Webtexttool is currently used and trusted by thousands of companies worldwide.

Add-in capabilities
When this add-in is used, it
  • Can read and make changes to your document
  • Can send data over the Internet