Edward.ai works as a mobile assistant on top of current data, integrating seamlessly into existing processes to help manage sales customers and pipeline in Dynamics 365.
We all know that access to proper data is crucial in sales. This is why sales managers want to have all the information about customers in one place for proper decision making. But sales reps simply don’t like to update their CRM due to complicated UX and lack of time.
Edward complements traditional PULL software model - which requires to take action by user. Edward main advantage is to be proactive (push model) and using machine learning find best time and place to communicate with user about insights.