Affinio is the Interest Analytics Platform that reveals hidden audience insights at scale. Designed for the enterprise, Affinio turns incomprehensible amounts of consumer data into actionable insights. Our unsupervised segmentation technology groups users into clusters based on the commonalities they share.
These insights empower organizations to:
Build Data-Driven Personas
Create robust, data-driven personas with our rich interest and affinity data.
Inform Content Strategy
Empower your enterprise content strategy and optimize digital objectives with interest-based content.
Identify Optimal Media Placement
Use a data-backed approach to justify your budget spend and identify optimal media placements based on audience affinities.