EMBRACE Automate-IT

EMBRACE Automate-IT is a media-oriented promo versioning management platform. It establishes automation, orchestration and collaboration between creative, broadcast, IT and digital departments.

EMBRACE Automate-IT connects people, systems, processes to run nimble on-air and digital promotion supply chains.

EMBRACE Automate-IT enables close collaboration between traditionally siloed departments, albeit promotion or creative, editorial and broadcast/distribution departments.

With EMBRACE Automate-IT, third-party programming, traffic, MAM systems and Adobe® After Effects templates are connected to gather content, select the right template, apply all variables, and generate clips automatically.

EMBRACE Automate-IT streamlines the production flows, simplify execution, assemble and deliver promos methodically for increased efficiency and throughput.

Media & Entertainment Organizations, Content owners, Broadcasters

There are many non-creative tasks and many versions thereof for each creative task within any professional promotion environment. Non-creative tasks are a distraction and are fraught with error, especially when the main priority is the design and promo output. Creatives need a system that automates repetitive tasks to focus on creating high-quality content.

Automate-IT enables promo departments to focus on creativity while automating the mundane, yet essential tasks, such as managing media transfers, transcoding, metadata management, versions’ tracking, documentation, and notification. Brand compliance, graphical guidelines, or style guides are maintained throughout the promo supply chain.

With Automate-IT, all departments work as one on the correct elements and all content assets are in the right place at the right time - automatically. Automate-IT embraces the complete production life cycle by increasing the visibility of the traceable flow of media from Adobe® After Effects templates to editorial and digital distribution, resulting in increased efficiency and throughput.

Complementary to 200 existing tasks and connectors, Automate-IT has Companion Apps for Avid MediaCentral, Codemill Cantemo, Codemill Accurate Player and native integrations with Adobe After Effects, Adobe Media Encoder, Adobe Premiere Pro, Adobe Frame.io, Emotion Systems and Telestream Vantage.