The modern supply chain is complex, affected by multiple actions; at the heart is the demanding customer who expects products and services to be available or they go elsewhere.
Predicting demand is key, in order for businesses such as retailers, distributors and manufacturers to ensure their operations are aligned and ready. However, you may have considered this approach before and thought it prone to complexity, heavy IT consumption, lack of skills and resources plus inaccurate outputs depending on the models or approaches used.