Mavenir Business Messaging Solution
by Mavenir Systems
Rich Communication Services (RCS) Messaging-as-a-Platform (MaaP) solution for Operators and Partners
Did you know that the global market for mobile multimedia messaging is expected to reach $74 billion by 2021?
Mavenir Business Messaging Solution is a cloud hosted solution for mobile network operators (MNOs) and partners that provides the RBM MaaP layer as well as value added tools, applications and services to enable brands, messaging partners and aggregators to build conversational customer experiences for mobile consumers.
Mavenir Business Messaging Solution Benefits:
- Protects Application to Person (A2P) messaging revenue erosion from over the top (OTT) messaging applications (e.g., WhatsApp)
- Opens new revenue streams for MNOs and partners, such as the mobile advertisement and customer service market
- Delivers a clean, trusted marketing channel for brands-to-consumer (B2C) communications that will continue to grow to have global reach (RCS is the mobile messaging standard for 5G networks)
- Provides rich multimedia capabilities including chatbots; image, audio, video and file sharing; delivery, read and “is typing” notifications, rich cards and carousels, suggested responses and location sharing
- Implements SMS/MMS fallback mechanisms to let the brand decide the user experience that will be provided when the user’s device is not RCS enabled (e.g., send them to the company’s web chat)
- Delivers faster time to market when deployed from the Azure cloud
- Is globally available in any country where Azure is present from Mavenir's tenant or from a customer's existing Azure tenant.
- Global Partner Ecosystem with 70+ partners ready to deliver RCS based conversational user experiences
- Flexible business models including subscription based (OPEX) and revenue share
- Carrier grade security and reliability, leveraging decades of expertise in deploying communications solutions for MNOs
- Easy to use admin portal for brand and bot onboarding and vetting, and built-in campaign manager
- Software as a Service with a continuous development cycle and new features and channels added on a regular basis