While marketing, promotions, and price changes affect future sales, consumer behavior is also driven by numerous external factors. Wages, cost of fuel, sentiment, and online search trends can impact the consumer’s willingness to buy, but are factors beyond a company’s control. Nonetheless, they can be analyzed and included in your research plan.
Prevedere helps CPG and retail companies by constantly monitoring global activity and identifying future changes to consumer demand. By using Prevedere, CPG companies and retailers can improve daily product decisions with reliable forward-looking insight.