Unified Marketing Platform SaaS Offering

Objective: Optimize marketing decision making through a Unified Marketing Platform powered by a robust marketing data lake and robust ML models

Key Challenges Addressed:

1. Fragmented view of customer/marketing data across legacy systems
2. Inefficient data models leading to high dependency on IT/technical team
3. Lack of customer/marketing insights to drive key investment decisions
4. Scope of data consumption layer is limited

How do we address your challenges:

1.The acceleration layer uses 15+ accelerators to develop one analytics workbench for customer science, insights & measurement, C-journeys etc.

2. Multiple data consumption layers available for multiple personas including built in dashboards, ad-hoc query simulator etc.

3. Customer is the center of every decision with robust AI/ML analytics and visualizations

4. Integration of Marketing, Finance and Planning to enable faster decision making

This implementation uses the following native Azure components:

1. Azure Data Factory: For data extract-transform-load (ETL) to deal with data coming from disparate internal and external systems.
2. Azure App Services and Power BI: For developing web apps and dashboards for users to consume insights
3. Azure Databricks: For developing ML models at scale
4. Azure analysis services: To develop and maintain data models
5. Azure SQL Database: To store ML model output for further consumption through dashboards or simulation