https://store-images.s-microsoft.com/image/apps.46953.898dfe17-9f1f-4e43-8eea-e99e7f588089.5e496209-14db-4bcd-af42-50a87b92e611.148d2a77-dd2d-4ef6-9be0-5dd8e358f59d

Unified Marketing Platform SaaS Offering

by Tredence Inc

Optimize marketing decision making through a Unified Marketing Platform

Objective: Optimize marketing decision making through a Unified Marketing Platform powered by a robust marketing data lake and robust ML models


Key Challenges Addressed:

  1. Fragmented view of customer/marketing data across legacy systems
  2. Inefficient data models leading to high dependency on IT/technical team
  3. Lack of customer/marketing insights to drive key investment decisions
  4. Scope of data consumption layer is limited

How do we address your challenges:

1.The acceleration layer uses 15+ accelerators to develop one analytics workbench for customer science, insights & measurement, C-journeys etc.

2. Multiple data consumption layers available for multiple personas including built in dashboards, ad-hoc query simulator etc.

3. Customer is the center of every decision with robust AI/ML analytics and visualizations

4. Integration of Marketing, Finance and Planning to enable faster decision making


This implementation uses the following native Azure components:

  1. Azure Data Factory: For data extract-transform-load (ETL) to deal with data coming from disparate internal and external systems.
  2. Azure App Services and Power BI: For developing web apps and dashboards for users to consume insights
  3. Azure Databricks: For developing ML models at scale
  4. Azure analysis services: To develop and maintain data models
  5. Azure SQL Database: To store ML model output for further consumption through dashboards or simulation

At a glance

https://store-images.s-microsoft.com/image/apps.60771.898dfe17-9f1f-4e43-8eea-e99e7f588089.5e496209-14db-4bcd-af42-50a87b92e611.99528271-1a75-4dbc-a063-f6251520b213