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Assortment Assist using DDP

Wipro Ltd

Design and plan of new products based on key attributes, identification of customer preferences.

Wipro’s Data Discovery Platform (DDP) is an integrated platform, which accelerates ‘time-to-insight’ for an enterprise using pre-built industry apps that enable faster decision making, aided by advanced visualizations.

The Assortment Assist app on DDP makes use of retail merchandising strategies to help retailers in improving merchandise planning and in taking smarter assortment and retail merchandise decisions. It helps in designing and planning of new products based on key attribute identification of customer preferred products. With the use of product details, transaction details, customer demographics and marketing data, attributes are arrived at, that indicate the impact on sales. It will determine the key attributes of a product that drives its sales and accordingly strategize sales of new product design. The new product planning is based on customer choice, showing which SKUs contribute to maximum sales and identifying target stores which needs to have more SKUs compared to others.

Key Benefits

  • Attribute prioritization on customer choice and designing the right set of products critical to customer attributes
  • To help retailers in having a wider offering of products with as many unique attributes as possible
  • To maximize sales opportunity and minimize incurred cost
  • Increased GMROI, product velocity and profitability