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Customer Segmentation for Power Utilities on DDP

Wipro Ltd

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Assess customer characteristics, classify them into archetypes.

Wipro’s Data Discovery Platform (DDP) is an integrated platform, which accelerates ‘time-to-insight’ for an enterprise using pre-built industry apps that enable faster decision making, aided by advanced visualizations.

Customer Segmentation app on DDP helps identify homogeneous segments of customers and factors influencing customer satisfaction. The app enables actions such as customer archetype identification, improvised C-SAT levels and tailor-made offerings for critical customers. It helps assess consumer behavior since they are becoming active participants in energy consumption, delivery and production. This puts the limelight on utilities/energy provider’s attempts to better understand customer data, power loads driving peak demand as well as how new technologies are adding to volatility.

Key Benefits

  • Helps business identify homogeneous segments of customer and identify factors influencing customer satisfaction for different segments.
  • Accurate understanding of customers, identifying what really drivers their satisfaction levels and custom make offerings accordingly.
  • Provides detailed knowledge of customers which can increase CLTV. Also helps managers plan and optimize outreach campaigns.