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Digital Key Opinion Leader Analytics on DDP

Wipro Ltd

Identifies the most eminent researchers/physicians in a Therapeutic area & their online activity

Wipro’s Data Discovery Platform (DDP) is an integrated platform, which accelerates ‘time-to-insight’ for an enterprise using pre-built industry apps that enable faster decision making, aided by advanced visualizations.

Digital Key Opinion Leaders app on DDP is used to identify the most eminent researchers and physicians in a specific therapeutic area, from open data. It then analyzes their online activity and field of advocacy and endorsements. The solution acquires data from open sources, rating sources and Social Media. The profiles of these physicians is created to depict social footprint, awards, certifications, procedures performed and also patient reviews. The interactions between participants are tracked to form a social network.

Key Benefits

  • Identifies eminent KOLs who can be instrumental in various drug development and endorsement process.
  • Constructs a community network for enriched collaborations and content creation.
  • Identifies the advocacy & interest areas of a KOL, for better alignment with the customer’s need scenario.
  • Related characteristics, online presence, certifications, collaboration with hospital network, sentiment scores, profile and publications can be derived using this app.