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Market Basket Analysis on DDP

Wipro Ltd

Associations between different retail complementary product groups.

Wipro’s Data Discovery Platform (DDP) is an integrated platform, which accelerates ‘time-to-insight’ for an enterprise using pre-built industry apps that enable faster decision making, aided by advanced visualizations.

Market Basket Analysis app on DDP is based upon the theory that if you buy a certain group of items, you are more (or less) likely to buy another group of items. Hence bundle the complementary products & design promotions. Determines whether purchase of one product affects the likelihood of the purchase of other products. This would help marketers to identify the complementary nature of the products and bundle the products or strategize a product cross sell to a customer.

Key Benefits

  • Provides a comprehensive view of customer base linked to demographics and products/services currently subscribed to.
  • Customized bundling offers for priority customers for better focus and targeted marketing.
  • Rather than randomly contacting a prospect or the customer, the analysis can be used to predict which customer has the highest probability of responding to an offer with respect to the products that he is likely to purchase together.