Wipro’s Data Discovery Platform (DDP) is an integrated platform, which accelerates ‘time-to-insight’ for an enterprise using pre-built industry apps that enable faster decision making, aided by advanced visualizations.
Market Basket Analysis app on DDP is based upon the theory that if you buy a certain group of items, you are more (or less) likely to buy another group of items. Hence bundle the complementary products & design promotions. Determines whether purchase of one product affects the likelihood of the purchase of other products. This would help marketers to identify the complementary nature of the products and bundle the products or strategize a product cross sell to a customer.