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Supermetrics

by Supermetrics

(733 ratings)

Unlock the power of your marketing data in Excel with Supermetrics

With Supermetrics, you can automatically pull data from 100+ different marketing and sales tools directly into your Excel spreadsheet to make informed decisions in record time.

Use Supermetrics to transform your spreadsheets into dynamic hubs of insight where you can analyze your Ad spend and campaign performance, website metrics, and beyond.

Get Started in 3 Simple Steps:

  • Install the add-in and launch Supermetrics from the Excel Data tab, or find it under Home -> Add-ins → My add-ins and double-click the Supermetrics icon. Central deployment is a great option in a bigger organization
  • Connect your data sources. Choose the source you use from over 100 available that include Google Analytics 4, Facebook Ads/Meta, Bing Ads, Amazon Ads, and many more, and follow the on-screen instructions to authenticate and get access to your data. Our support guides will help you set things up on the data source side.
  • Run your first query. Select what data you want to look at (e.g. clicks, impressions, cost) and how to split it (e.g. by campaign name or date), click “Get data” and watch as Supermetrics seamlessly pulls data into your Excel. Get any metrics & dimensions you need — you’ll even find some that aren’t available in native platforms.

Here’s what you can do with Supermetrics for Microsoft Excel:

  • Automate Your Workflow: Remove the need to manually copy&paste data and spend your valuable time on analyzing data rather than moving it. Build custom reports and dashboards, and set up scheduled refreshes on an hourly, daily, weekly and monthly basis, and have them delivered to your inbox or Slack.
  • Take advantage of theTemplate Gallery: Try free Excel reporting templates to jumpstart your reporting. Choose a single platform or a mixed channel report.
  • Use Custom Metrics & Dimensions: Access metrics not available in native platforms, work with clean and unsampled data that’s ready for analysis and reporting
  • Analyze withAI Reporting: Use ChatGPT (Open AI) to automatically analyze your marketing results for you.
  • EnsureEnterprise-Grade Security: Your data is encrypted in transit, never stored in 3rd party systems. Supermetrics is SOC 2 certified and audited annually. You own your data.
  • Expand Your Horizons: Supermetrics will support you at any stage of your data journey, from discovering the basics to consolidating all your data in a data warehouse.
  • Try Supermetrics for free with a 14-day free trial for any data source. No credit card required.

    We support all major social media, SEM, PPC, SEO, organic social, social advertising, display advertising, performance marketing, web analytics, ecommerce, and payment platforms. Here is a full list of sources:

  • ActiveCampaign
  • Adform
  • Adjust
  • Adobe Analytics
  • AdRoll
  • Adtraction
  • Affluent
  • Ahrefs
  • Amazon Ads
  • Amazon DSP
  • Apple Public Data
  • Apple Search Ads
  • AppsFlyer
  • AWIN
  • Azure Synapse
  • Bambuser
  • Bing Webmaster Tools
  • CallRail
  • Campaign Monitor
  • Capterra PPC
  • Capterra Reviews
  • Celtra
  • Clockify
  • Criteo
  • DoubleVerify
  • Everflow
  • Facebook Ads
  • Facebook Insights
  • Facebook Political Ads
  • Facebook Public Data
  • G2 Reviews
  • Glassdoor Reviews
  • Google Ad Manager
  • Google Ads
  • Google AdSense
  • Google Analytics
  • Google Analytics 4
  • Google Campaign Manager 360
  • Google Display & Video 360
  • Google My Business
  • Google Play Reviews
  • Google Search Ads 360
  • Google Search Console
  • Google Trends
  • Harvest
  • HubSpot
  • Indeed Reviews
  • Instagram Insights
  • Instagram Public Data
  • Klaviyo
  • LinkedIn Ads
  • LinkedIn Company Pages
  • LiveIntent
  • Mailchimp
  • Matomo
  • MediaMath
  • Microsoft Advertising (Bing)
  • Omnisend
  • Optimizely
  • Outbrain Amplify
  • Pardot
  • Partnerize
  • Piano Analytics (AT Internet)
  • Pinterest Ads
  • Pinterest Organic
  • Pinterest Public Data
  • Piwik PRO
  • Quantcast
  • Quora Ads
  • Rakuten Advertising
  • Readpeak
  • Reddit Public Data
  • RTB House
  • Salesforce
  • Salesforce Marketing Cloud
  • Searchmetrics
  • SEMrush Analytics
  • Sendinblue
  • Shopify
  • Simplesat
  • Smarp (Haiilo)
  • Snapchat Marketing
  • Snowflake
  • Spotify Ads
  • StackAdapt
  • Stripe
  • Taboola
  • Teads
  • The Trade Desk
  • TikTok Ads
  • TikTok Organic
  • Tradedoubler
  • Tripadvisor Reviews
  • Tumblr Public Data
  • Vimeo Public Data
  • VKontakte Public Data
  • X Ads (Twitter)
  • X Organic (Twitter)
  • X Public Data (Twitter
  • Xing Ads
  • Yahoo DSP
  • Yahoo Native Ads
  • Yahoo! Japan Display Ads
  • Yahoo! Japan Search Ads
  • Yandex.Direct
  • Yandex.Metrica
  • Yelp Reviews
  • Yext
  • YouTube
  • Zemanta
  • More data sources coming soon!
  • Need Help?

    Visit our support forum for tutorials, guides, and FAQs at https://support.supermetrics.com/support/solutions/19000101410

    Have a question? Visit our 24/5 support center https://support.supermetrics.com/support/home

    App capabilities

    When this app is used, it
    • Can read and make changes to your document
    • Can send data over the Internet

    At a glance

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