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Mailchimp Email Marketing

DataChant

Connect to your Mailchimp account and analyze the performance of your Email marketing in Power BI

Mailchimp Email Marketing is a Power BI app that connects to your Mailchimp account and analyzes the performance of your campaigns. The app requires an active Mailchimp account and API Access Key to refresh automatically. You can explore the various pages on the left sidebar to analyze different aspects of your campaign, including a campaign view, tagged audiences, performance analysis, and unsubscription reasons. The app enables interactive view to crucial email marketing KPIs such as open rates, CTR (Clickthrough Rate), and CTOR (Click-to-Open Rate).

The basic version of this app is free. It allows you to import your last 6 months of recently-created campaigns, up to 500 members per list, and up to 5 unsubscribers per campaign. To lift these limitations, you can subscribe for the Premium version here. The Premium subscription will allow you to import all historical data.

With both free and premium versions, the report layout can be edited, and the data can be imported or connected live via Excel and Power BI to build your own reporting tools from your Mailchimp data.

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