In today’s fast-paced world, CPG retailers and suppliers need to be closely coordinated to ensure that business runs at speed and scale. Data has to be ready at any time, and this means the need to communicate dynamically and efficiently about sales activities, inventory levels, promotions, pricing, discounting, category performance, and more. With Crisp, retailers and distributors share a live, real-time feed of sales and inventory data all in one place - keeping shelves stocked and customers happy. At Crisp, we leverage the power of the cloud to connect and analyze all of your data sources in real-time, providing you with specific data that enables the most meaningful insights and trends for your business.

Sample Tables Available:
- Retailer Sales
- Retailer Store Inventory
- Retailer Distribution Center Inventory

Sample Fields/Attributes Included But Not Limited To:
- Product Name
- Product UPC
- Store
- Store Latitude and Longitude
- Sales Amount
- Sales Quantity
- Distribution Center
- Distribution Center Latitude and Longitude
- On Hand Quantity

Data transformation details:
While this data is representative of real data, any identifying data (such as product, brand, supplier, retailer etc.) has been consistently obfuscated and masked to prevent mapping back to any real world entity, including slightly randomizing select values (such as sales amounts and quantities). Crisp identifiers in the data have also undergone consistent transformation. A Crisp ID that appears in these data sets will not map back to the same entity on the Crisp platform.

While physical addresses have been masked, certain geographical aspects of the data sets remain intact. For instance, postal codes and latitudes and longitudes remain intact with only coarse transformations applied to limit their specificity (e.g., latitudes and longitudes are truncated to two decimal places).

Example Use Case:
Use data from the retailers and distributors you work with to analyze and augment your data for real-time insights and trends. Crisp enables you to understand your product distribution, store voids, sales velocities, comparable sales, as well as find new opportunities to grow your business.

Crisp is integrated with over 40 retail and distributor data sources. Explore the full catalog of data sources and destinations at https://www.gocrisp.com/catalog.

Sample Harmonized Data for Top CPG Retailers and Distributors

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