Shopper Insights is a cloud-based platform that provides dynamic customer segmentation (personas), strategic insights and actionable recommendations to retailers, malls and brands.
Shopper Insights guide customer strategy and ongoing operational decisions on how to acquire more high-value customers and stimulate existing customer growth while optimising investments in operations and customer initiatives.
Shopper Insights helps turn everyday transactional or customer data into customer dollars through dynamic insights and recommendations aimed to uplift purchase frequency, sales and customer value.
Shopper Insights goes beyond data to deliver actionable recommendations and personalise targeting to influence customer journeys, improve customer experience. Shopper Insights help your staff to focus their investments in customers and sales growth in the right way, unlocking a more profitable path to growth.